Leveraging its years of experience in airport management, CAI designs strategic plans to ensure that an airport’s commercial potential is fully realised. Beyond the aeronautical business, areas like retail, car-parking facilities, advertising and real estate are potential revenue streams that can be positioned for long-term competitiveness.
Commercial Planning Approach
Chongqing Jiangbei International Airport, an emerging regional hub in China, first appointed CAI in 2008 to consult on the commercial development of one of its terminals.
CAI worked with the airport to configure the retail layout and product mix at Terminal 2A and shared its expertise in airport retail management to optimise commercial revenue. This brought about a 30% increase in commercial sales per passenger when the terminal became operational in 2010.
This partnership was extended in 2011 with the new Terminal 3A, which has a capacity of 45 million passengers per annum. CAI was engaged to work with the airport to plan the terminal’s commercial area.
Terminal 3A was inaugurated in August 2017, with a total demarcated retail space of 35,000 sqm filled with an extensive selection of top international brands and renowned local labels that promoted the city’s unique identity.
- Retail management
- Business model development
- Retail investment analysis
- Retail and F&B positioning
- Financial analysis
- Design overall shopping experience with passenger flow and space planning
- Concession development
- Project and tender management
- Due diligence support