CAI designs strategic plans to ensure that an airport’s commercial potential is fully realised. Beyond the aeronautical business, areas like retail, car-parking facilities, advertising and real estate are potential revenue streams that can be positioned for long-term competitiveness.
Commercial Planning Approach
CHONGQING JIANGBEI INTERNATIONAL AIRPORT
Chongqing Jiangbei International Airport, an emerging regional hub in China, first appointed CAI in 2008 to consult on the commercial development of one of its terminals.
CAI worked with the airport to configure the retail layout and product mix at Terminal 2A, to optimise commercial revenue. This resulted in a 20% increase in commercial sales per passenger when the terminal became operational in 2010.
It was again engaged in 2011 to work with the local team to plan the commercial space for the new Terminal 3A, with a planned capacity of 30 million passengers per annum, for optimal commercial development.
CAI demarcated 35,000 sqm for commercial use, taking into consideration the terminal layout and passenger flow. When launched in 2017, the airport will feature the first-ever double-storey shopping experience in a Chinese airport.
- Retail management
- Business model development
- Retail investment analysis
- Retail and F&B positioning
- Financial analysis
- Design overall shopping experience with passenger flow and space planning
- Concession development
- Project and tender management
- Due diligence support